[ about ]
Albert Heijn
Albert Heijn is the go-to supermarket for millions, with over 5 million users engaging with our digital products every day. But even the biggest names need a refresh, and our design system was ready for a serious upgrade. As one of the proud co-owners of the Design System, I took on the challenge of building future-proof system that works seamlessly across all four platforms.
Without documentation, inconsistency grew as designers worked closely with developers. Our new system fixes that, speeding up delivery and ensuring everyone stays aligned.
Albert Heijn’s brand is subtle, but I developed an illustration style that amplifies clarity while staying within brand guidelines—showing that even simple can be impactful.
We’re redefining every interface element, from atoms to complex organisms like the Product Card, creating a dynamic system that adapts to our business logic and keeps everything in sync.
With semantic colors, design and development now speak the same language. This system simplifies our interface, cutting clutter and sharpening focus for our users.
More work
