ANP — has been the fundamental news source in the Netherlands for over 85 years. Dutch readers might recognize its name as the source of an article or photograph but do not generally know what ANP does. We created a new brand identity and website that focuses on creating awareness and reaching the B2B market to offer news-related services. As part of the Vruchtvlees design team, I was responsible for the interaction and visual design of the new website.
We explored the circular element from the logo and created new dynamic patterns that reflect the continuously changing news.