Clevertech is a B2B tech consultancy agency that is behind the top leading apps. Due to their non-disclosure agreements, they are not able to share their projects. This called for a revamped brand image that showcases their professionalism and skills. I was responsible for the user experience research and digital design.
All the visual elements combined to create a design language that can go from bold to refined, depending on what’s needed to visualize a message. This visual concept lays the foundation for a flexible brand system.
The structure of the website is based on user (clients of Clevertech) interviews, Hotjar, and Google Analytics analysis. It was important to clarify the client's needs to create a journey that helps them on their way.